Product Manager (Trade Portfolio)

Clinical / Medical Nutrition

Location – Mumbai

Reporting to : Marketing

Brands – Pedia Gold, Obesigo, Fiber.

1. Brand Strategy & Portfolio Management

• Develop annual brand plans aligned with business objectives and growth targets.
• Identify market opportunities across segments
• Drive positioning based on scientific differentiation
• Manage product lifecycles
• Manage Forecasting, inventory planning, and SKU rationalization.

2. Scientific & Clinical Marketing

• Convert clinical evidence into impactful marketing materials (detail aids, visual aids, monographs, CMEs).
• Work with medical affairs to ensure scientific accuracy and regulatory compliance.
• Support development of study-based campaigns and publication amplification.
• Partner with Medical Affairs for Advisory board Meetings, Protocol development.
• Create training modules for the sales team on product science and competitive differentiation.

3. Trade Market Development:

• Develop channel-specific marketing initiatives for stand-alone pediatric clinics, Physicians Clinics
• Create prescription-generation campaigns tailored for pediatricians in trade markets.
• Design retail activation programs (chemist engagement tools, point-of-sale materials).
• Work closely with sales to drive secondary sales and distributor alignment.
• Monitor prescription trends and trade scheme effectiveness

4. Field Force Enablement

• Develop promotional inputs, campaign briefs, and launch toolkits.
• Conduct cycle meetings and field training programs.
• Track secondary sales, prescription generation, and Prescribers
• Monitor ROI of campaigns and optimize resource allocation.

5. KOL Engagement

• Collaborate with pediatricians, trade dieticians, Physicians
• Create & Support advisory boards, symposiums, and conference activations, CMEs, round tables, and scientific meets.
• Build advocacy around clinical protocols and nutrition pathways.
• Identify regional pediatric influencers to strengthen trade advocacy.

6. Market & Competitive Intelligence

• Track competitor activities across pediatric and Obesity portfolios
• Analyze internal sales data for performance insights.
• Recommend action plan for Brand Penetration

Candidate Profile

Education:

• MBA (Marketing) / PGDM preferred
• Background in B Sc Science, Pharmacy, Nutrition.

Experience

• 1–2 years as Product Executive in Pediatric Division (Nutrition preferred)
• Exposure to trade marketing preferred
• Field Experience in marketing / Sales min 1 year
• Experience in launching or managing nutrition brands will be an advantage

-Key Competencies

• Strong understanding of science
• Ability to interpret research studies and convert to marketing narratives
• Analytical skills (forecasting, ROI analysis, market mapping)
• Cross-functional coordination (supply chain, regulatory/medical, sales)
• Presentation & communication skills for scientific audiences
• Good Communication skills

Suitable candidates can share your resume to careers@hexagonnutrition.com